Building Information Model... Model

Saying “BIM Model”, or “Building Information Model Model”, is a tautology. Extensive research by Professor James Vandezande, supported by a leading team of linguistics scientists at HOK, have proved beyond all reasonable doubt that, when said in conjunction, the phrase causes the heart of a fluffy kitten to stop!

This affliction is sometimes referred to as RAS syndrome (short for "redundant acronym syndrome syndrome"), also known as PNS syndrome ("PIN number syndrome syndrome", which expands to "personal identification number number syndrome syndrome") or RAP phrases ("redundant acronym phrase phrases"), referring to the use of one or more of the words that make up an acronym or initialism in conjunction with the abbreviated form, thus in effect repeating one or more words.

Instead, try saying “The model”, “The BIM” or any number of other harmless phrases.

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